- What are the reasons for limited LCC penetration in Latin America?
- Is there a significant low cost electorate - e.g. proportionately to other regions (i.e. 30%+)?
- Which countries offer the main opportunities for LCC expansion?
- How do investors feel about investing in this sector?
- In what way is the context of the country's connectivity evolution contributing to growth?
- What was done? / Why was it done?
- Airports infrastructure and investment
- Lowered taxes at Cartagena's airport
- Decentralisation of international connectivity - What is the current (and intended) perception of international airlines towards Colombia?
- new peace context - What is the role of alliances with airlines in the development of international tourism?
- Has the initiative already been successful?
- Copa Airlines Colombia, CEO, Eduardo Lombana
- ProColombia, President, Felipe Jaramillo
- VivaColombia, Founder & CEO, William Shaw
- What has been the success of intra-connectivity to date?
- What trends and developments have recently, or are now taking place?
- Who are the winners and losers so far?
- What regulatory barriers are still getting in the way?
- Are new aircraft opening new opportunities?
- Boeing, Managing Director, Marketing for Latin America, Africa and Caribbean, Kemp Harker
- Houston Airports, Director of Air Service Development, Molly Waits
- Qantas, Senior Executive VP The Americas, New Zealand, Pacific Islands & Japan, Stephen Thompson
- What is the secret sauce for success?
- How are new era narrowbodies transforming the proposition, both for customers and airlines?
- What infrastructure challenges face LCCs and how are these being overcome?
- Are we seeing potential for hybrids, codeshare, cross investment and interconnectivity emerging between network and low cost airlines?
- ProColombia, VP of Tourism, Julian Guerrero Orozco
- Southwest Airlines, Managing Director Business Development, David Harvey
- Tourism Ministry of Colima, Tourism Minister, César Castañeda Vázquez del Mercado
- VivaColombia, Founder & CEO, William Shaw
- What is needed to boost infrastructure and renewal investment across airports in Latin America?
- What is being done today, how does that compare to need, and is the dialogue with airlines adequate?
- What do customers need, the traveller but also the destinations and operators?
- ACI-LAC, Director General, Javier Martinez
- AENA, DG of Non Regulated Business, José Manuel Fernández Bosch
- Foster + Partners, Partner, Juan Vieira
- Lima Airport Partners, CEO, Juan José Salmon
- Tourism Ministry of Colima, Tourism Minister, Cesar Castañeda Vázquez del Mercado
- The widespread availability and use of mobile technology, the rise of metasearch, and the growth of OTAs all have concurrent implications on how airlines market to travellers, and how the customer views the end proposition they receive (in planning, and their experience during trip)
- We examine the implication of mobile on booking behaviour and distribution strategy
- We explore how airlines are modifying the booking experience and ask what further changes can travellers expect to see in terms of trip experience
- What is unique, and how are the airlines, intermediaries, tech companies and airports evolving their products in response?
- Travellers want “beyond air” to be part of their one stop booking process, what value do intermediaries add to this, and what is being rolled out to improve the value proposition of the intermediary in its relationship with the traveller
- Amadeus IT Group, Head of Online Travel, Latam, Sergio Vargas Johansson
- Azul Linhas Aéreas Brasileiras, Alliances & Distribution Director, Marcelo Bento Ribeiro
- Expedia, Managing Director, Latin America, Carolina Piber
- Travelport, VP & General Manager for Latin America & Caribbean, Luis Carlos Vargas da Silva
- viajala, VP Business Development & Co-Founder, Josian Chevallier
- ACI-LAC, Director General, Javier Martinez
- CAPA - Centre for Aviation, Senior Analyst (the Americas), Lori Ranson
- Expedia, Managing Director, Latin America, Carolina Piber
- What is the progress in Brazil’s aviation sector, including tourism and corporate segments?
- Where is the market going?
- What are the objectives of the players and what are the changes are needed to get there for sustainable success?
- What have airlines learned from political and economic turmoil?
- Can profitable growth be attained and sustained?
- To what extent is infrastructure limiting the growth of the market
- What should change at Brazil’s congested airports?
- Is privatisation the only course of action?
- Amadeus IT Group, Account Director Brazil, Gustavo Murad
- Azul Linhas Aéreas Brasileiras, Alliances & Distribution Director, Marcelo Bento Ribeiro
- Expedia, Director, Air Accounts, Bryan Bachrad
- São Paulo Guarulhos Airport, CEO, Gustavo Figueiredo
- LATAM Airlines Colombia, CEO, Fernando Poitevin
- SKY Airline, CEO, Holger Paulmann
- What challenges are unique, how and why for airlines in Latin America when it comes to distribution (e.g. role of OTA, Intermediaries, tour operators versus direct business)?
- Are airlines in Latin America clear on their GDS strategies after GOL and TAM for example have had content in, out and in the GDS?
- Where is the relationship with the GDS and NDC, new distribution tech partners?
- Is “Direct Connect” to bypass the traditional GDS a priority?
- How will distribution strategy evolve in the next 1-3 years
- What are the real objectives and priorities for airlines?
- Have the players in the eco-system been effectively engaged in the debate relating to changing distribution strategies?
- What IATA initiatives are being considered in LATAM – NDC, IATA NextGen payments, OneOrder?
- Lufthansa Group, Senior Director South America, Tom Maes
- Southwest Airlines, Director, International Planning and Airline Partnerships Business Development, Steven Swan
- Travelport, Vice President Product & Marketing, Air Commerce, Ian Heywood
- UATP, Director Sales Implementations, Robson Rodrigues
| 18.00 | Welcome Reception at Hilton Cartagena |
| 08.00 | Registration |
08.30 |
Coffee Tasting, Colombian Style |
09.00 |
Chairman's Welcome |
| 09:05 | Welcome to Cartagena |
| 09.15 | The Status of the Latin American Airline Market & its prognosis for future health. CAPA - Centre for Aviation, Executive Chairman, Peter Harbison |
| 09:45 | Keynote Q&A Latin America's low cost airline expansion has lagged other regions. Central America, driven by Mexico has a high (domestic) LCC component, but South America, even with a 50% LCC share in the large Brazilian domestic market, lacks any significant penetration. CAPA – Centre for Aviation, Chairman, Peter Harbison in conversation with: |
| 11:15 | Strategy for promoting international tourism to Colombia and the role of alliances with airlines Panel Members: |
| 11.45 | The role of connectivity in both long haul, and intra-LATAM business: The future of Latin American hubs and alliances Copa led the way with building an intra-regional connectivity business built on its Panama City hub, long haul airlines, many from Europe and the USA have been long time operators to Latin America and continue to evolve their business model, including the role of alliance and codeshare partners to maximise the opportunity from connectivity. Now we have the concept of LCCs building connectivity, both for domestic, intra-region and with long haul. We explore the current trends and future opportunities as airlines seek the opportunities to de-risk investments, and to cope with often turbulent impacts of geopolitical, local and global economic trends. What role do codeshares, joint ventures and hub & spoke connections play now and in the future. What does crystal ball gazing suggest the future holds? Opening Thoughts: Seabury Consulting, now part of Accenture, VP, Robert Hill Moderator: MW Travel Consultancy, Partner, Vicky Fernandez de Larrea |
| 12.30 | Keynote: What does the Digital Revolution mean for Airlines? |
| 12.45 | Airline Keynote & Q&A Following a keynote, CAPA’s Executive Chairman Peter Harbison will probe with Hernán what that strategy entails, how it differentiates and why we should believe it will be successful. We ask what led to the strategy and if it was based on aviation elsewhere in the world, or founded in beliefs from another industry. |
| 14.15 | Designing the airports of the future We hear about the advances made in the design and development of new airports and the latest innovations. With Mexico City's new international airport project breaking new ground in many areas, designed to deliver the worlds most sustainable airport our session looks at the largest aviation infrastructure project in Latin America. Foster+Partners, Partner, Juan Vieira |
| 14.30 | Low Cost Airlines and Latin America - Pure LCC, ULCC, hybrids, low cost long haul? The market for LCCs in Latin America was slow to take off, save for Mexico and Brazil, now it seems to be booming! Moderator: KPMG, Socio/Partner, Eliseo Llamazares Panel Members: |
| 15.15 | Handling the Growth: Airport and ANSP Infrastructure outlook in Latin America Moderator: InterVISTAS Consulting, CFO, Kenneth Currie Panel Members: |
| 16.30 | The Future Latin American Traveller: How Mobile, OTAs and Metasearch is transforming airline marketing, and the changing "customer proposition" in Latin America Panel Members: |
| 08.00 | Registration |
08.30 |
Coffee Tasting, Colombian Style |
09.00 |
Chairman's Welcome |
| 09:05 | The Big Picture: Hot markets, recovering markets, airline business models and distribution evolution Putting the pieces together, our panel of experts will explore the 'hot topics' most relevant to the evolution of aviation and distribution throughout Latin America today. We will dig deeper into these challenges and discuss how opportunities can be full realised. Moderator: CAPA - Centre for Aviation, Executive Chairman, Peter HarbisonPanel Members: |
| 09:40 | Brazil On The Rise (again)? Panel Members: |
| 10:25 | The China Market and its likely impact on Latin American aviation and travel China’s massive population is spreading its wings as its economy rapidly expands. Outbound tourism numbers are increasing at an unprecedented rate, with several hundred million Chinese tourists expected to be exploring further and further afield as air services grow and access restrictions are lifted. In step with this growth, China’s airlines are adding service into new markets on an almost daily basis. They are both following and leading the tourism boom, often adding capacity well ahead of demand. There are some 30 Chinese airlines with long haul aircraft in their usually young fleets, with the support of their government to explore new markets. Most of the expansion to date has been within the Asia Pacific region. For Latin America, distance, lack of market familiarity and lower trade flows mean that the spread of Chinese travellers (beyond Mexico & Brazil) has so far been relatively limited. Over the next five years, as awareness grows and new aircraft types are introduced to fleets, the China market will offer major opportunities to airlines and to tourism bodies. CAPA - Centre for Aviation, Executive Chairman, Peter Harbison |
| 11.25 | Low Cost Carriers - a Focus on Hybridisation The success of LCCs & ULCCs is driving network airlines to re-think their business model, especially for domestic and regional markets. Iberia Express is probably the best hybrid example in Europe, and now airlines in Latin America are attempting the transition, including LATAM and SKY. In this session we explore the challenge (and the opportunity), and discuss the progress being made by airlines in the region to compete with the LCC/ULCC airlines. |
| 11:50 | Sales, Distribution and Payments: What are the priorities, objectives and challenges in Latin America? Panel Members: |
| 12:30 | Keynote & Q&A |
| 12:50 | Closing Remarks |